Months ago we filled out a form for free Berocca, the hangover friend. Today a courier came along and put a parcel on our desk. Inside was all the 'anti-stress' paraphernalia above with a letter encouraging us to blog about it. Normally bribes, being bossed and brands do not make handsome bedfellows but this was a nice surprise. Again, the link between blogging and building one's immune system seems a bit on the tenuous side, but this was a nice surprise. We know Berocca is a good thing so now we are probably a step closer to the brand loyalty they are throwing so much money at. Cynical though this post may be, we can just about forgive them for the great Ok Go rip off horror of 2007.
20/11/2008
Berocca 'Blogger's Relief' pack
Months ago we filled out a form for free Berocca, the hangover friend. Today a courier came along and put a parcel on our desk. Inside was all the 'anti-stress' paraphernalia above with a letter encouraging us to blog about it. Normally bribes, being bossed and brands do not make handsome bedfellows but this was a nice surprise. Again, the link between blogging and building one's immune system seems a bit on the tenuous side, but this was a nice surprise. We know Berocca is a good thing so now we are probably a step closer to the brand loyalty they are throwing so much money at. Cynical though this post may be, we can just about forgive them for the great Ok Go rip off horror of 2007.
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3 comments:
did you the the berofishocca thing they did on the youtubez?
http://www.youtube.com/watch?v=6El9-65P4xA
they did alright with that considering it was a bit formulaic and all.
The mean bit of us says;
Down with shit CG. Plus those actors need to take a leaf out of director Ben Wheatley’s book, chapter http://tinyurl.com/5tcj64 the old but awesome AMBX ‘viral’. The mean bit of us also hates the term ‘viral’.
The nice bit of us says;
Berofishocca is a nice idea. Much nicer than the aforementioned calamity of a tv spot. However the mean bit of us butts back in again and says the fish choreography could be funnier. The nice bit of us then rolls her eyes and can’t believe that ‘fish choreography’ has just been brought into this.
fish choreography indeed.
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