Have a look at the new Skittles website, it's essentially a twitter search for the word 'Skittles'. As if we all sit around writing 140 character Arias about how in love Skittles we are.
In actual fact Skittles have just built a platform for cheap PR. As soon as people cottoned on to what was happening, the cussing began. See below and have a scroll through the site for the birth of #skittlefisting (lulz to Si, Al et Tommy).
We're not sure how long this stuff is going to last, Mars Incorporated are probably not expecting it to be a marathon (hohoho) but it's certainly got us chatting about it (stats via Gui).
Whatev's, we prefer fizzy cola bottles anyway.
02/03/2009
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